Despite widespread reports of lackluster sales, Zuneis actually doing quite well, thank you very much. In just the first four days the device was on sale it rocketed to No. 2, behind the iPod. While the device hasn't reviewed as favourably in most quarters as the iPod, the (possibly) innovative WiFi sharing feature is intersting and adds some unique functionality not offered by Apple's device.

For a new brand to shoot to the No. 2 spot so quickly should give Apple reason to show concern. History may possibly repeat itself and Apple may find itself playing second fiddle to MS.

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