| iPod Boosts TV Ratings |
 |
 |
|
In fact, the series is NBC's top-performing video podcast available on Apple's iTunes, where it has been available since Dec. 6. Such a connection between podcast success and broadcast ratings success is particularly significant because the NBC data is among the first available evidence of what network executives have been gambling on when striking their new media deals-that the new video platforms are additive because they provide more entry points into a show for consumers. In the case of "The Office," the series was one of 12 NBC Universal shows that have been available since NBC struck a deal with with Apple in early December. (NBC added "Saturday Night Live" to the lineup last week.) In that short time period, "The Office" has accounted for one-third of all the NBCU downloads on iTunes, clearly the lion's share of NBCU content available through the site. More HERE. Add this page to your favorite Social Bookmarking websites          Add your comment
|
||||