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Written by tinfoil
on
Wednesday, 19 July 2006 16:00
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Think Secret: With three weeks until Apple's Worldwide Developers Conference, Think Secret
has learned exclusively that CEO Steve Jobs will use his keynote
address to announce the debut of movie rentals through the iTunes Music
Store. While the announcement will undoubtedly be billed as a further
extension of iTunes' dominance in digital media downloads, it
represents a coup for the movie industry, which will have succeeded in
standing its ground against Apple's pressures to offer consumers the
option of owning movie downloads.
Apple is said to have ironed out agreements with
Walt Disney, Universal Studios, Paramount Pictures, and Warner Bros.,
and is currently in talks with other major movie studios as well. It's
unknown to what extent content will be available come the August 7
announcement, or whether Apple will announce all of its studio deals at
that time.
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