Apple would like you all to know that, contrary to widespread media reports, iTunes sales are moving along just swimingly thank you very much. The BBC writes:

Apple said the report is "simply incorrect", but will not divulge iTunes financial figures.

Apple is a pretty secretive company so it really is no surprise that they aren't divulging the figures. It's probably because they are too busy rolling around in cash, Scrooge McDuck style.

In fairness to Apple, the report by Forrester isn't exactly exhaustive. It surveyed some 2,700 members of its consumer panel and among them it was found that iTunes purchases were, well, you can read that here. They seem to also be forgetting that the holidays are a-comin' so people may very well be holding off on purchases of music on iTunes for themselves.

Of course, one has to take the news from both sides with a grain of salt.